GCTL8.com (FocusAsia Media Ltd)

HONG KONG, Mar 20 (FAM) – In a highly competitive consumer-led market where operators struggle to harness data and track customer loyalty, Hong Kong-based digital guru and industry veteran, Pierre Stanghellini has developed an innovative cloud-based CRM (customer relationship management) software and supporting service, that helps brands track and increase the revenue generated from their marketing campaigns.

 

Named ‘HARi’, after Hari Seldon, the fictional Mathematics Professor in Isaac Asimov‘s Foundation series, the powerful cloud-based solution was born from Stanghellini’s own practice, who, after working for F&B operators in Asia and Europe over the past two decades, was constantly faced with the same challenge – “How to clearly validate a marketing department’s actions and their contribution to business growth?”

 

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