GCTL8.com (FocusAsia Media Ltd)

BEIJING, Mar 18 (FAM) – Australian online exports to China have been one of the first markets to explode since a free trade agreement between the two countries took effect in December 2015. Online cross-border purchases made in China are expected to reach $111 billion in 2017, up 30 percent from last year, according to US researcher eMarketer Inc.

But the great prize remains distant for many in a market susceptible to consumer fickleness, nuanced regulatory changes and the whims of tens of thousands of daigou shoppers.