GCTL8.com (FocusAsia Media Ltd)

BEIJING, Mar 18 (FAM) – Australian retailers and manufacturers are rejigging their business models and reviewing strategies to sell goods into China amid confusion over a threatened government crackdown on e-commerce platforms.

Late last year, supermarket giant Woolworths Ltd sacked an Australian online retail specialist it had hired specifically to spearhead its drive into online sales in China, a source told Reuters, replacing it with a Shanghai-based firm.