GCTL8.com (FocusAsia Media Ltd)

LONDON, Feb 8 (FAM) – The threat posed to freight forwarders by technology or tech start-ups has been greatly overstated, according to one major UK forwarding firm, which claims that suggesting complex freight and supply chain challenges can be easily taken over by technology is premature and naïve.

Kate McCauley, head of marketing and communications at Tuscor Lloyds, insisted that shipping “is not just about moving containers from A to B, which is the premise some of the new tech start-ups rely on: a flat rate, inputted to a system, to quote a container from one destination to another”.